Blog

Nowadays, many businesses use blogging and video marketing as effective methods of reaching out to their target customers. When used correctly, videos can be powerful storytelling tools that will have a huge impact on your promotional campaigns. They can also help build trust between your company and customers since they shall be able to know […]

Social media is increasingly being used by marketers to promote their brands since it’s affordable, simple to use and has greater return-on-investment compared to other channels. Statistics show that Facebook is the most popular social network with approximately 1.49 billion daily active users, which makes it a great tool for promoting content. On the other […]

  Digital marketing still stands out as one of the best and most affordable marketing avenues. If you are starting a business or have been in business for quite some time, you must be ready to invest in digital marketing. However, unlike other forms of marketing, digital marketing is fast-paced; technology changes at such a […]

Technological advancements have made marketing more accessible than ever before, and now the latest trend of marketing is digital marketing. We all know that interacting with your clients, and building brand awareness is an integral part of marketing today. Thankfully, digital marketing has provided marketers with an effective way to wow their customers with personalized […]

We live in a digitally devoted environment with a good portion of marketing taking place online. Although the internet has opened a lot of opportunities for marketers, the increasing amount of noise and activity makes it tough for businesses to be heard and seen. It keeps getting harder and harder for business owners to keep […]

Do you remember when aggressive salespeople would always follow up asking for a meeting to educate you on their latest product? If you are a millennial, you might not have experienced this much but, not too many years ago, it was quite common to sit through slide after slide of Powerpoint to hear the latest […]

The field of marketing has transformed dramatically over the past 20 years. As a recent college grad, I recall working with the Marketing Department as a financial analyst. At the time, my main concern was controlling costs as the Marketing Department was notorious for going over budget on events like Comdex. Back in the late […]

Time is a valuable resource and we all know “time flies” when we’re having fun. As a business owner, time is your livelihood. It allows you to build your products, service your customers, and catch some much-needed sleep. So how do you find the time to engage with prospects on social media? First off, it […]

That’s right! You heard me. Traditional marketing is dead. Perhaps you heard this already and it isn’t so shocking but, speaking from experience, there are many marketing executives still clinging to their book of Ogilvy on Advertising while viewing social media as a passing fad. The reality is just the opposite, although it is not […]