The 5 Top Marketing Trend for 2019
Technological advancements have made marketing more accessible than ever before, and now the latest trend of marketing is digital marketing. We all know that interacting with your clients, and building brand awareness is an integral part of marketing today. Thankfully, digital marketing has provided marketers with an effective way to wow their customers with personalized content and by starting a real conversation with them. This type of marketing employs all the digital tools including email marketing and social media marketing. However, as marketing methods continue to evolve so are the digital marketing trends. You will find that what happened to work for you back in 2018 may not give you good results today. This is why it is vital always to incorporate the latest trends if you aim to have the edge over your competitors. So what are some of the newest digital marketing trends that are making news in 2019? With that, follow through for the 5 top marketing trends for 2019.
1. Use of Chatbots
From business websites to social media newsfeeds, chatbots are now beginning to show up almost everywhere. And according to recent statistics, more than 1.4 billion individuals interact with chatbots every single year. Also, more than 80 percent of businesses say that they are already using or planning on using chatbots. From these numbers, marketers should expect to see a drastic increase in the implementation and use of chatbots in 2019. If you have not already incorporated this technology in your digital marketing, it is not too late to start implementing it and start experiencing better customer service.
2. Interactive video content
Video marketing is a growing trend that doesn’t show any signs of slowing down. Statistics by HubSpot show that over 50 percent of all customers desire to see videos from their favorite brands more than any other form of content. In other research, it has been found that video content is shared 1,200 percent more than text and links combined. This is because video content is highly engaging and tends to develop secure emotional connections with your viewers. The best part is that you can use simple recording tools since most people are not after special effects on a video. They want something relevant, entertaining, and informative. In return, you will not only get social shares but also help your brand establish itself as an influencer in your industry
While paid social media ads may not be something very new to you, it is a trend that is now taking a new turn. Nowadays, more and more people are beginning to focus more on Facebook Ads and Instagram Ads compared to the other major social media platforms. Over 31 percent of businesses on Instagram are already using Instagram ads. On the other hand, using ads on social media sites such as Twitter, Snapchat, and Pinterest is slowly coming to a halt. Therefore, if you have been using other social media platforms ads, you should consider switching to these two platforms and at least try them out.
Although we have been using voice recognition software for years in the form of speech to text function, it is only recently that marketers have begun experiencing its effects. Thanks to Amazon Echo and Google Home, we are now able to experience up to 95 percent word level accuracy. Experts predict that voice searches will have a very significant impact on e-commerce sales and that by 2020, over 50 percent of all internet searches will be conducted by voice searches. As a marketer, you should start getting prepared to optimize your content in ways that prove to search engines that your business is the only one with the right answers for voice searches.
Virtual Reality and Augmented Reality are the new game changers for the way business is conducted. Although the two technological developments have been mostly associated with video games and films, now they can also be used to influence the consumer’s purchasing decision. The two technologies will enable the user to be transported into a virtual world and objects into a real-life setting where the user will eventually see vividly how well an object would look in a place. As a marketer, VR will allow you to be present while your customers move through this unique sensory experience. As they taste and visualize your products, they will be able to ask you questions which you will be in a position to answer all of them in real-time.
Digital marketing is very useful when it comes to increasing the growth of your business. However, the digital marketing environment keeps changing, and each year new trends keep popping up making it increasingly complicated. For this reason, it’s only practical for marketers to keep themselves regularly updated with all the latest emerging technologies, patterns, and methods. While implementing at least one of the trends in this list will be useful, incorporating them all in your digital marketing strategy will lead to even greater results.