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Blogging and video content creation tips for attracting more customers

Nowadays, many businesses use blogging and video marketing as effective methods of reaching out to their target customers. When used correctly, videos can be powerful storytelling tools that will have a huge impact on your promotional campaigns. They can also help build trust between your company and customers since they shall be able to know […]

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Tips for effective engagement with customers on social media

Social media is increasingly being used by marketers to promote their brands since it’s affordable, simple to use and has greater return-on-investment compared to other channels. Statistics show that Facebook is the most popular social network with approximately 1.49 billion daily active users, which makes it a great tool for promoting content. On the other […]

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Digital Marketing Techniques That Really Work

  Digital marketing still stands out as one of the best and most affordable marketing avenues. If you are starting a business or have been in business for quite some time, you must be ready to invest in digital marketing. However, unlike other forms of marketing, digital marketing is fast-paced; technology changes at such a […]

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Do business owners make good marketers?

The field of marketing has transformed dramatically over the past 20 years. As a recent college grad, I recall working with the Marketing Department as a financial analyst. At the time, my main concern was controlling costs as the Marketing Department was notorious for going over budget on events like Comdex. Back in the late […]

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Do you have time for Facebook, Instagram, and Twitter?

Time is a valuable resource and we all know “time flies” when we’re having fun. As a business owner, time is your livelihood. It allows you to build your products, service your customers, and catch some much-needed sleep. So how do you find the time to engage with prospects on social media? First off, it […]

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Traditional Marketing is Dead

That’s right! You heard me. Traditional marketing is dead. Perhaps you heard this already and it isn’t so shocking but, speaking from experience, there are many marketing executives still clinging to their book of Ogilvy on Advertising while viewing social media as a passing fad. The reality is just the opposite, although it is not […]

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