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Digital Marketing Techniques That Really Work

  Digital marketing still stands out as one of the best and most affordable marketing avenues. If you are starting a business or have been in business for quite some time, you must be ready to invest in digital marketing. However, unlike other forms of marketing, digital marketing is fast-paced; technology changes at such a […]

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Do business owners make good marketers?

The field of marketing has transformed dramatically over the past 20 years. As a recent college grad, I recall working with the Marketing Department as a financial analyst. At the time, my main concern was controlling costs as the Marketing Department was notorious for going over budget on events like Comdex. Back in the late […]

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Do you have time for Facebook, Instagram, and Twitter?

Time is a valuable resource and we all know “time flies” when we’re having fun. As a business owner, time is your livelihood. It allows you to build your products, service your customers, and catch some much-needed sleep. So how do you find the time to engage with prospects on social media? First off, it […]

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Traditional Marketing is Dead

That’s right! You heard me. Traditional marketing is dead. Perhaps you heard this already and it isn’t so shocking but, speaking from experience, there are many marketing executives still clinging to their book of Ogilvy on Advertising while viewing social media as a passing fad. The reality is just the opposite, although it is not […]

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