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Do business owners make good marketers?

The field of marketing has transformed dramatically over the past 20 years. As a recent college grad, I recall working with the Marketing Department as a financial analyst. At the time, my main concern was controlling costs as the Marketing Department was notorious for going over budget on events like Comdex. Back in the late […]

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Traditional Marketing is Dead

That’s right! You heard me. Traditional marketing is dead. Perhaps you heard this already and it isn’t so shocking but, speaking from experience, there are many marketing executives still clinging to their book of Ogilvy on Advertising while viewing social media as a passing fad. The reality is just the opposite, although it is not […]

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